INDIANAPOLIS CONVENTION CENTER | INDIANAPOLIS, IN | 2025

GEN CON 2025

Exhibit Booth, Tournaments, & Demos

Multi-Channel Experience Design, Production & Tournament Ops

THE CHALLENGE

Bandai Card Games needed a cohesive, high-impact presence across multiple venues and formats—including retail, tournaments, sponsorships, and global partner alignment. The goal: deliver a seamless experience that united fans onsite and online while showcasing Bandai’s evolving card game portfolio.

SERVICES

Booth Fabrication · Tournament Management · Sponsorship Execution · Retail Ops · Global Coordination

PARTNERS

Bandai Card Games, Bandai Hobby, Bandai Namco Group

Additional Gen Con Case Studies
2023

ACTIVATION HIGHLIGHTS

1

Exhibit Booth

Immersive Brand Showcase Built from the Ground Up

  • Fully designed and fabricated in-house for the Gundam Card Game

  • Featured bold, high-impact branding and visual presence

  • Modular layout optimized for product engagement and attendee flow

First Exposure Hall Activation

2

  • Integrated retail and demo space for multiple Bandai Card Games

  • Daily product sellouts before 8AM due to overwhelming demand

  • Live queue systems and crowd control managed by on-site team

Fan-Fueled Retail & Gameplay Zone with Daily Sell-out

Lucas Oil Stadium Tournament Operations

3

Large-Scale, High-Stakes Tournaments Across Physical and Digital Arenas

  • Managed a full-scale tournament space at Lucas Oil Stadium for over 2,000 competitors

  • Staffed certified judges for Regional-level tournament operations

  • Seamlessly integrated with overall event and brand experience

  • Simultaneously operated three major online tournaments with a fully remote team for global players

Strategic Sponsorships with Global Brand Alignment

4

Positioning Bandai Card Games as a Premier Category Leader on the Show Floor

  • Delivered six high-impact sponsorship activations across the event

  • Secured dominant branding at the Gen Con main entrance

  • Additional key physical and digital branding locations throughout the event

  • Coordinated global execution with Bandai US, Bandai Japan, and licensors

BY THE NUMBERS

3 Major Online Tournaments → 1,469 Players

48 In-Person Side Events → 1,034 Players

7 Regional Championships at Lucas Oil → 1,162 Players

4 Days of First Exposure Retail → Daily Sellouts Before 8AM

80+ Team Members Activated for Onsite Operations

CONCLUSION

Play Interactive successfully activated a multi-venue, multi-format strategy that engaged over 3,600 unique participants across competitive play and retail. From sold-out product drops to packed tournament halls and global online brackets, the campaign proved the demand, scalability, and cultural impact of Bandai Card Games on a national stage.

Previous

Anime NYC 2025 - Staffing
Next

Gundam Card Game - San Diego Comic-Con 2025