Case Studies
Discover how Play! is powering modern event experiences.
From running seamless tournaments to supporting community engagement and event logistics, we help creators and organizers deliver standout moments. Explore how partners are using Play! to captivate audiences, simplify operations, and elevate their events.
GAMA Expo 2026 placed Gundam Assemble in front of retailers, distributors, and industry decision-makers through a premium B2B activation. Play Interactive supported booth operations, panel hosting, attendee flow, and guided demos that helped turn industry curiosity into product engagement and market confidence.
BANDAI CARD GAMES Fest Las Vegas brought together North America’s top competitive players and hobby fans for a flagship event centered on competition and fan experiences. Play! Interactive delivered NA Championship Finals, side events, retail drops, entertainment activations, fan photo moments, the first major public demo for Gundam Assemble, and influencer/media activations.
Play Interactive executed a polished, high-quality broadcast that seamlessly combined live gameplay, talent commentary, and viewer engagement. Through precise show management, robust technical execution, and dynamic on-air presentation, the semifinals captivated a global audience, showcased player skill, and set a benchmark for future Dragon Ball Super Card Game broadcasts.
Play Interactive brought Japan’s iconic capsule toy experience to Dallas–Fort Worth through a vibrant multi-location launch that combined immersive retail design, influencer collaborations, and community engagement. Each store opening became a celebration of discovery and nostalgia, driving excitement, traffic, and brand awareness across the region while positioning Gashapon as a must-visit destination for anime fans.
We partnered with Bandai Card Games to design and execute a large-scale Digimon Alysion activation that united gameplay, retail, and fan engagement. Featuring the interactive Evolution Station and immersive booth design, the experience brought Digimon’s digital world to life—driving traffic, excitement, and brand impact throughout the event.
We managed staffing and on-site operations for two key Bandai Namco and REMOW activations at NYCC—Gashapon and Tougen Anki. From interactive gameplay demos to high-volume retail coordination, our teams ensured seamless execution, strong fan engagement, and consistent brand presentation across both experiences.
Anime NYC 2025 - One Piece Booth
We partnered with Bandai Card Games to create the official One Piece Card Game store and booth. Combining bold design, smooth logistics, and fan-first engagement, the space became a landmark destination—drawing crowds, fueling social buzz, and cementing One Piece as a convention highlight.
We staffed and managed four major activations—KAIJU NO. 8, N LITE, MANGA MIRAI, and Monsters We Make—deploying trained teams that delivered steady fan engagement, efficient booth operations, and memorable experiences that elevated each brand’s presence on the show floor.
Since 2023, we have hosted a dynamic lineup of tournaments and immersive brand activations, engaging thousands of players and helping our partners stand out at North America's largest tabletop gaming convention.
We designed and executed a showstopping booth to officially launch the Gundam Card Game in North America. This was strategically timed to coincide with the 30th anniversary of Mobile Suit Gundam Wing—an iconic series that continues to resonate deeply with Western Gundam fans.
We partnered with Bandai Card Games to deliver a landmark presence across five large-scale activations and three supporting engagements. We blended physical card games and digital-first experiences to set a new bar for fandom marketing.
We helped bring the first-ever One Piece Day event to the U.S., transforming Fair Park into a fully immersive card game celebration with branded environments, live entertainment, and unforgettable fan experiences.
We powered the global launch of the Gundam Card Game at the NASA Space Center, delivering an immersive, space-themed premiere event for press, creators, and local game stores.
We produced this a two-day showcase of Bandai Card Games leading titles. Managing all aspects of production, from logistics and branded activations to live broadcast and fan engagement, we delivered a seamless, high-impact experience for thousands of attendees.
Red Bull Double Don!! brought Red Bull and Bandai Card Games together for a national ONE PIECE Card Game campaign spanning regional qualifiers and finals. Play Interactive supported store coordination, judge staffing, rules consultation, and event execution that helped turn strong player demand into a connected organized play experience.