Case Studies
Discover how Play! is powering modern event experiences.
From running seamless tournaments to supporting community engagement and event logistics, we help creators and organizers deliver standout moments. Explore how partners are using Play! to captivate audiences, simplify operations, and elevate their events.
Anime NYC 2025 - One Piece Booth
We partnered with Bandai Card Games to create the official One Piece Card Game store and booth. Combining bold design, smooth logistics, and fan-first engagement, the space became a landmark destination—drawing crowds, fueling social buzz, and cementing One Piece as a convention highlight.
We staffed and managed four major activations—Kaiju No. 8, N Lite, Manga Mirai, and Monsters We Make—deploying trained teams that delivered steady fan engagement, efficient booth operations, and memorable experiences that elevated each brand’s presence on the show floor.
Since 2023, we have hosted a dynamic lineup of tournaments and immersive brand activations, engaging thousands of players and helping our partners stand out at North America's largest tabletop gaming convention.
We designed and executed a showstopping booth to officially launch the Gundam Card Game in North America. This was strategically timed to coincide with the 30th anniversary of Mobile Suit Gundam Wing—an iconic series that continues to resonate deeply with Western Gundam fans.
We partnered with Bandai Card Games to deliver a landmark presence across five large-scale activations and three supporting engagements. We blended physical card games and digital-first experiences to set a new bar for fandom marketing.
We helped bring the first-ever One Piece Day event to the U.S., transforming Fair Park into a fully immersive card game celebration with branded environments, live entertainment, and unforgettable fan experiences.
We produced this a two-day showcase of Bandai Card Games leading titles. Managing all aspects of production, from logistics and branded activations to live broadcast and fan engagement, we delivered a seamless, high-impact experience for thousands of attendees.
We powered the global launch of the Gundam Card Game at the NASA Space Center, delivering an immersive, space-themed premiere event for press, creators, and local game stores.