JAVITS CENTER | NEW YORK CITY, NY | 2025
ANIME NYC 2025 MULTIPROGRAM ACTIVATIONS
Live Activation Staffing & Support
Powered by People: Expert Staffing Delivers Four Premier Activations
THE CHALLENGE
Troves of eclectic anime fans streamed through Anime NYC 2025, seeking interactive content, exclusive experiences, and immersive fandom connections. Each of the four activations—led by different IPs—had unique goals.
OUR SOLUTION
Play Interactive partnered with Thirty Three and Monsters We Make to provide the staffing, operations, and on-site expertise that brought each activation to life. Our team of trained staff and supervisors ensured that every booth not only ran smoothly but also delivered a consistent, fan-first experience across all four properties.
PARTNERS
Thirty Three, Monsters We Make
ACTIVATION HIGHLIGHTS
1
Kaiju No. 8 Game
Capture pre-launch excitement with hands-on demo experiences.
Staff ran demo stations and guided gameplay
Operated photo-op booth with collectible ID cards
Coordinated exclusive giveaways for participants
Manga Mirai
2
Operated can badge activities & prize flow
Oversaw gacha game and giveaways
Supported sign-ups, surveys & photo-ops and manga reading area
Showcase a manga-centric innovation platform with creative flair.
3
N Lite
Engaging fans through giveaways, retail, and guest signings.
Managed retail sales during the event
Conducted giveaway distribution throughout the booth
Supported guest autograph signings for fans
Monsters We Make
4
Managed retail sales throughout event
Conducted daily giveaways for high demand items
Facilitated meet-and-greets + photo moments
