JAVITS CENTER | NEW YORK CITY, NY | 2025
ONE PIECE CARD GAME OFFICIAL RETAIL STORE
Exhibit Booth Design & Build
One Piece Sets Sail at Anime NYC with a Flagship Card Game Experience
THE CHALLENGE
Bandai Card Games needed a dedicated retail hub at Anime NYC that could both handle massive demand and capture the scale and spirit of One Piece. With tens of thousands of fans in attendance and an already surging player base, the goal was to create a seamless sales experience while serving as a brand landmark on the convention floor.
OUR SOLUTION
Play Interactive designed, fabricated, and operated the official One Piece Card Game retail store. The space combined immersive design, efficient operations, and fan-first engagement to deliver a world-class activation.
PARTNERS
Bandai Namco Amusement America, Bandai Card Games
ACTIVATION HIGHLIGHTS
1
Immersive Design
A fully branded retail counter inspired by wood-grain ship aesthetics.
Oversized character cards featuring Monkey D. Luffy, Trafalgar Law, Dracule Mihawk, and more.
Large-scale digital displays showcasing the complete product line and real-time sales information.
Streamlined Operations
2
Turnkey Booth Build: Managed design, fabrication, and on-site installation for a seamless setup.
Logistics & Compliance: Coordinated load-in/out, electrical, and internet needs with Anime NYC exhibitor services.
Partnership Alignment: Worked directly with Left Field Media staff to ensure smooth communication and integration across the convention.
End-to-end design and build
Fan-Centered Experience
3
Bringing the One Piece universe to life for fans on the show floor
Immersive Destination: A must-visit booth where fans could shop, play, and engage with the brand.
Community Connection: Strategically positioned next to Organized Play to link casual fans with the competitive scene.
Shareable Moments: Photo-worthy installations that fueled organic buzz across social media.
