JAVITS CENTER | NEW YORK CITY, NY | 2025

TOUGEN ANKI & GASHAPON – NEW YORK COMIC CON 2025

Live Activation Staffing, On-Site Operations, Logistics Management, Brand Activation Support

Distinct Fan Experiences Brought to Life with Seamless Staffing and Onsite Execution

THE CHALLENGE

At New York Comic Con 2025, REMOW and Bandai Namco Amusement America needed two very different activations executed simultaneously — one introducing the anime Tougen Anki to North American audiences, and another operating the high-traffic Gashapon booth. Both required precise staffing, consistent energy, and flawless coordination within one of the busiest convention environments in the U.S.

OUR SOLUTION

Play Interactive delivered comprehensive staffing and operational management for both brands, customizing support to each client’s needs and ensuring efficient, high-impact delivery across every activation.

PARTNERS

REMOW, Bandai Namco Amusement America

ACTIVATION HIGHLIGHTS

Tougen Anki

1

Shooting gallery-style activation reflecting the anime’s action and core themes.

Full staffing team including team leads and activation crew maintaining energy and smooth crowd flow.
Distributed promotional materials supporting awareness and audience engagement.

An interactive mini-game activation designed to introduce Tougen Anki to North American fans

Gashapon

2

Recruited, vetted, and deployed trained staff in advance of NYCC.
Managed backend logistics including scheduling, confirmations, and on-site coordination.
Delivered dedicated personnel directly to the client for immediate activation.

Fully staffed and operationally managed high-volume activation for Bandai Namco Amusement America.

THE RESULTS

Seamless Operations

Both activations operated flawlessly with fully staffed teams and precise on-site coordination.

Interactive Fan Engagement

Tougen Anki booth engaged attendees with hands-on gameplay experiences and promotional distribution.

High-Volume Activation

Gashapon booth managed heavy foot traffic efficiently without operational issues.

Logistical Excellence

All scheduling, confirmations, and on-site coordination were executed precisely, maintaining consistent brand presentation.

THE IMPACT

The activations successfully introduced Tougen Anki to North American fans, increasing awareness and engagement, while providing clients with a fully staffed and operational experience. This demonstrated Play Interactive’s ability to scale multiple activations simultaneously while maintaining operational precision, fan engagement, and brand integrity across all activations.