JAVITS CENTER | NEW YORK CITY, NY | 2025

DIGIMON ALYSION BOOTH – NEW YORK COMIC CON 2025

Exhibit Booth Design & Fabrication, Staffing, Retail Operations, & Fan Engagement

Digimon evolves into an Immersive Experience at New York Comic Con 2025

THE CHALLENGE

Bandai Card Games needed a large-scale, immersive activation at NYCC 2025 that bridged the worlds of physical and digital play. With the debut of Digimon Alysion alongside the ongoing Digimon Card Game, the challenge was to design a booth that balanced demo play, fan interaction, and product sales while delivering an authentic connection to the Digimon universe.

OUR SOLUTION

Play Interactive handled the full design, fabrication, and execution of the Digimon Alysion booth—creating an environment where gameplay, engagement, and retail came together as one cohesive experience.

PARTNER

Bandai Card Games

ACTIVATION HIGHLIGHTS

1

Immersive Design

Dynamic LED lighting and textured panels brought the digital world of Alysion to life.

Integrated retail and demo zones optimized traffic flow and visibility.
Large-format visuals and signage immersed fans in the Digimon universe.

A custom-built booth capturing Digimon’s digital evolution theme through layered visuals and lighting.

Fan Engagement

2

Introduced the Evolution Station, a live activation where fans influenced Digimon evolutions by completing digital surveys.

Featured continuous demo play for both the Digimon Card Game and the new Digimon Alysion mobile title.
Staffed by trained game specialists who guided players and maintained energy across all activations.

Bringing Digimon’s interactive spirit to life through hands-on experiences.

Seamless Operations

3

Delivering precision execution from pre-show to show floor.

Managed end-to-end workflow including fabrication, load-in/out, and on-site management.
Coordinated with event partners and Bandai Card Games to ensure operational and brand consistency.
Oversaw logistics and staffing to maintain smooth performance throughout the event.

THE RESULTS

High-Traffic Activation

Continuous gameplay and engagement drew consistent foot traffic from both core players and newcomers.

Strong Retail Performance

Onsite sales for Bandai Card Games titles exceeded daily targets.

Fan Engagement Success

The Evolution Station became one of the most talked-about attractions in the Bandai booth area.

Operational Excellence

All staffing, logistics, and coordination were executed flawlessly, maintaining a consistent brand presentation.

THE IMPACT

The Digimon Alysion booth showcased Play Interactive’s ability to blend creative storytelling with operational excellence. By uniting retail, engagement, and gameplay into a single immersive experience, the activation reinforced Digimon’s legacy while introducing fans to its newest evolution in interactive entertainment—driving excitement, awareness, and long-term brand connection.